Helsinki EU Office member organisations have published their joint contribution Data-Agile Economy: From reactive to proactive approach for the benefit of the citizens (2.0) to a European approach to digital transformation. The paper calls for shift from reactive to proactive use of data that will benefit citizen.
Unlocking the benefits of digital transformation is a key topic for the European Commission. The significance of data in our society ranging from top-level research to our daily lives has grown in a such speed that data has been titled to be the “oil of the modern age” – data is fuel for new innovations.
More efficient and innovative data use calls for close cooperation of different ecosystem actors (public, RDI organisations, companies and NGOs). Horizontal use of data and using new technologies can bring many possibilities for offering more targeted public service. This can help for example preventing social and health problems or contribute towards the achievement of environmental goals and improving sustainable economy.
The paper also calls for European roadmap for enabling transparent, proactive and personalised services. The paper argues that a European approach to data should not overlook the potential of using personal data while it acknowledges the data-privacy questions that might arise.
The benefits of digital transformation can be achieved only through creating trust and by empowering citizens. In data-agile economy and society citizens need to be seen as active players and digital solutions need to be developed on peoples terms.